There is no doubt, as we move into the second half of 2016 that the digital jobs market is massively on the increase. eCommerce and online transactions are now a major driving force in the British economy. Indeed, with the vote to leave the EU fresh in the mind, GB Plc must do everything it can to foster busienss growth in the United Kingdom.
The Brexit Effect
Brexit is the will of the British people and must now be acted upon by the politicians. However, it is the economies “job” to ensure that nothing untoward befalss Britain. One of the ways to do that is to continue to drive growth through economic activity and digital skills is surely one to do that. To enhance our digital skills base to ensure eCommerce continues to be such a massive driving force.
Indeed, in talking to Doug Bates at Intelligent People a digital recruitment agency based out of St Albans in the commuter belt around London, he very much agrees.
“Absolutely, these skills will be key for the economy”, he says, “however, post Brexit is a long way off, we have this period of uncertainty that we have to “manage” in the meantime. I believe that all of the digital marketing skills will be one of the driving forces that helps us through this sticky patch”.
Interesting, what skills in particular do you think will serve to keep driving the economy forward?
Let’s Talk Skills
“To be honest, there is a whole gamut of skill sets that we recruit for every day. The one thing I want to say right up front is, that we still see a busy, busy market. There has been no decline in demaned for any online marketing skills so far. I think project fear was a little too successful and I hate to see so many people talking the country down. We need to come together and grasp the opportunity that Bresit offers. I happen to think that the British spirit, capacity for hard work and entrepreneurial spark will win through and in the long-term we will be better off”.
O.K, political speech over, what skills Doug?
Seriously, Let’s Talk Skills
“Sorry”, he smiles, “I don’t specifically want to talk about any one skillset. is eCommerce more important than Product Management, or SEO? Impossible to say, but what is fior sure is that the entire digital marketing skills range slots together to produce a vibrant “e” economy in Britain. Billions are now traded online every year and the amount is growing. This government report puts the trade at £193 million in 2013 with expnoential growth epxected. Work it out for yourself”.
That is an awfully large amount of trading!
“Indeed it is, and our job is to oil the wheels of that market by bringing skills to the job demand”.
How do you do that?
Early Adopters of Digital Recruitment
“Well, it’s a long story I guess. When Chris (Mason) and I started Intelligent People we hti the IT market, it’s what we knew. But it was clear seismic changes in that market were making it far more difficult to deal in and build a profitable business. So we researched and looked at what people like Jeff Bezos were saying about the future of eCommerce. Bezos had nailed his colours firmly to the eCommerce mast and was losing millions every week in order to prove the point. We just thought that if he was prepared to stick his neck out like that the future was strong. Look at Amazon now!”.
“So, we decided to research the digital marketing apce and see if there was enough there to build a business. What we found was a fledgling market twelve years ago. Indeed, everyone was sort of making it up as they went along to be fair. There was a lot of “bleeding edge” technology and processes around and people trying new things to make online commerce work. There was a lot of trial and error and a lot of companies striving very hard to make the whole thing easier and more secure to implement. Let;s face it twelve years ago, would you put your credit card on an online purchase?”.
“But now, it’s common place and something like 93% of the population buy at least one item online every month, even my Mum does these days!”, he smiles again
O.K, so let’s come at this from a different angle, what skills areas are you working the most in at the moment.
eCommerce and Product Management
“I woud have to say we have an awful lot of ecommerce jobs on the books at the moment. We also have an awful lot of product manager jobs as well. I think that’s because there is a lot of new product dfevelopment going on, so the management of those new products and getting them to market is vital. And, of course, once they are ready for market, the eCommerce systems and integrations to sell the then become the key component. I think that’s why we are so busy in those key areas. Does that answer the question”?
Yes, thank you Doug.
Finally, what do you think makes you different?
“Sales pitch time”, he laughs, “we genuinely emplopy people who have marketing experience so they can tlak to clients and candidates alike on theior “home ground”, the trulty understand thne nature of the vacancy and the skills required. We also have an in depth training and on-boarding priogram thatn properly prepares our new recruits for the riguers of the market, so they can maximise time and effort on behalf of our candidates and clients. It;s a potenet and successful mix”.
Intelligent People are a Digital Recruitment Agency visit by clicking the link.