Businessweek and the Google vs Apple war

According to my 2007′s post “The new mobile era” Google and Apple were going to make it in the mobile computing business. A couple of years later that prophecy (not too hard to imagine, indeed…) is supported by facts and numbers.From Businessweek Jan 14, 2010′s cover story: – Of course, Apple and Google could both end up thriving as computing goes mobile. But there will be losers. Microsoft is fading fast in smartphones as device makers shift attention away from Windows Mobile, which doesn’t have nearly as many apps or developers as Android and Apple. Nokia, the world’s largest mobile-phone maker, is struggling too; its Ovi online store toils in near-anonymity compared with Apple’s iTunes store. Even Samsung and LG Electronics, Korean phonemakers long hailed for their advanced technology, are losing ground. “The older cell-phone makers never had to deal with software or software developers,” says Shaw Wu, an analyst with Kaufman Bros. “It’s just not in their DNA. [But] the world is moving that way.”- See full article.

So now we’re talking about war between the two giants for the last stand in the mobile computing market.

But my dear fellows I believe that this is just a battleground and not the whole war that is going to be fight on several grounds. One battleground, perhaps the most strategic for the final victory, will be cloud computing and the deployment and access to web services (software as a platforms).

This is going to be the ultimate battle and mobile computing is just a tactical battle of this war but not the main story that still has to written.

Stay tuned.