The Digital Revolution ?>

The Digital Revolution

What are the best ways to build your own one-man band digital online marketing business?

To be honest, it’s not as easy as some would have you believe! There are so many people out there telling you that you can push a button and money will fall out of your laptop or tablet!

Proper Discipline

But…there are proper business disciplines that need to be applied.

The causes why can range from bad company guidance methods to terrible money managing

A new business demands a lot of tough work and if the enterpreneur quite simply doesn’t possess the time or energy levels to put time and effort into the new enterprise, that’s one more basis why the corporation may perhaps not make the grade.

That being said on the optimistic side, there are numerous productive local organisations out there.


These prosperous companies are directed by business men or business women who had an idea, on occasion unconventional, and the business and monetary logic to plan ahead, triumph over impending problems and consequently succeed with exuberance, common-sense and technique.

Individuals who become entrepreneurs in most cases own a different mind-frame from those people who are content to be employed in a stable occupation for someone else.

People who establish their own organization generally possess a lively imagination, driving enthusiasm and genuine excitementfor what their company actually does.

for example the start up organization might proffer aproduct or service that is presently available elsewhere, but the small business owner tends to make tinymodifications, say, in the transaction procedure, means of processing or supply, scale of selection of a product or service.

Out Of The Ordinary

Some new business ideas may seem left-field or out of the ordinary, but still they defy conventional expectations and find a receptive target market. New company owners could be able to see into the short-term and long-term future, and be able to predict emerging technologies and new and different ways of doing things, such as the visionary entrepreneurs who saw the rise of internet retail shopping and built business models – and solid eCommerce giants|organisations – on this new manner of shopping, because they could forecast that one day this would be really popular.

There are a multitude of different companies that are now household-names that started out life as a one-man or two-man band, and survived the first toughest years of trading to stay afloat and then ultimately thrive. Sadly there are also numerous entrepreneurial companies that possessed creativity, perseverance and determination but they ultimately weren’t as successful. What separates the successes from the failures?

The Difference

One thing could be providing exactly what the customer wants – or what they don’t even know they want but do really once they see it. Price could be another factor, if an entrepreneur uses pricing as its basic business model – such as the rise emergence of budget airlines a decade or so ago. Most entrepreneurs are very good at waht they do but when they branch out on their own, they find that they fail because of a lack of business management skills or knowledge.

Look over this documentation for more valued information to help you increase profits.

How To Find An Online Business Mentor ?>

How To Find An Online Business Mentor

Hi it’s Harold here,

Today I’m talking to online business entreporeneur, Derek Armson about the trials and tribualtions of starting an online business.

Derek is a good friend of mine so I do actually know his story. It’s an interesting one for sure. He won’t mind me saying this, and if it helps you, then it has to be good. So, here’s the background.

Derek left the IT recruitment industry in 2008, totally burnt out. He got a decent redundancy payment so he had six months off to “re-charge” the batteries. When he came back he decided he wanted a residual income business model. Having attempted online marketing back in 2001, he decided things had moved on enough to allow him to build a profitable business.

In his own words…

“I was used to being the big shot in recruitment. People did what I told them, and I was used to isntant success”, he says, “however, online marketing was diffierent. I assumed it would be the same, learn a few techniques, put them to work and I’d sit back and watch the residual income pour in”, he sits back, takes a sip of coffee and smiles ruefully.

“How wrong could I be?”, he actually laughs this time.

“In recruitment it was easy, there was always a mentor available. Someone more senior who had been there and done it. I was also a highly trained sales person, so as soon as I understood the markets and applied my sales skills, I was successful”.

A New Experience

“Online marketing was a whole new experience. There are so many facets to building an online business that it’s difficult to know where to start. It’s also easy to get seduced by all the shiney objects promising the earth but delivery very little. If you think about it, is some really going to give away the goose that lasy the golden egg for $47? I don’t think so”.

It’s a fair point, there are so many charlatans in the “Internet Marketing” “industry” all selling the “push button” solution.

“It took me years to work it out. I couldn’t understand why I wasn’t earning thousands of dollars. What I hadn’t realised was that digital marketing is still a proper business. You need to aply proper business disciplines. You need to learn the techniques and the skills you need to actually make money online”.

“And, you need to apply discipline to that learning and implementation”.

So, what happened?

Quality Decision

“Well, my wife was screaming at me to get a job and earn some money. I’d burnt nearly all of our savings and wasn’t earning anything. She was supporting us. Clearly that’s not fair!”

“So, I made a quality decision. I’d run out of money pretty much so I knew I had to trade time for money. I knew I needed traffic and the only way to do that with little money is SEO. So, I found a Online business mentor and learned SEO from the ground up”.

“Would you believe it, once I knew how to get webpages ranked and applied that knowledge, I started to see results. To cut a olong story short I quickly built a five figure per month SEO business”.

But you were about to hit some serious shit weren’t you?

Just When…

“Indeed, my wife and I were running the business. We were living the digital nomad lifestyle, mainly from our cliff top apartment in Spain. One evening we came home, she collapsed and never regained consciousness”.

“I was in disarray, so I closed pretty much the entire business down. Couldn’t face it. Kept a few of my favourite customers and sacked the rest”.

“Two years later I knew I had to increase my income, so I looked around for Online Marketing Courses and Mentors that I could follow in order to build that elusive residual income. The process I went through is detailed in a post I wrote on my website about finding my Online Marketing Mentor”.

“I went trhough an extensive process and I recommend you read my in-depth article if you want to build a successful Internet Marketing Business. I applied the maxim find someone who has done what I want to do and copy him”.

And, of course, that does tend to work.

“Indeed it does”

Here’s what some of the course members on the Paul O’Mahony Online Business Mastery program have to say. This is the program Derek took.


Growth Of Digital Jobs ?>

Growth Of Digital Jobs

There is no doubt, as we move into the second half of 2016 that the digital jobs market is massively on the increase. eCommerce and online transactions are now a major driving force in the British economy. Indeed, with the vote to leave the EU fresh in the mind, GB Plc must do everything it can to foster busienss growth in the United Kingdom.

The Brexit Effect

Brexit is the will of the British people and must now be acted upon by the politicians. However, it is the economies “job” to ensure that nothing untoward befalss Britain. One of the ways to do that is to continue to drive growth through economic activity and digital skills is surely one to do that. To enhance our digital skills base to ensure eCommerce continues to be such a massive driving force.

Indeed, in talking to Doug Bates at Intelligent People a digital recruitment agency based out of St Albans in the commuter belt around London, he very much agrees.

“Absolutely, these skills will be key for the economy”, he says, “however, post Brexit is a long way off, we have this period of uncertainty that we have to “manage” in the meantime. I believe that all of the digital marketing skills will be one of the driving forces that helps us through this sticky patch”.

Interesting, what skills in particular do you think will serve to keep driving the economy forward?

prod-manage-andecommerceLet’s Talk Skills

“To be honest, there is a whole gamut of skill sets that we recruit for every day. The one thing I want to say right up front is, that we still see a busy, busy market. There has been no decline in demaned for any online marketing skills so far. I think project fear was a little too successful and I hate to see so many people talking the country down. We need to come together and grasp the opportunity that Bresit offers. I happen to think that the British spirit, capacity for hard work and entrepreneurial spark will win through and in the long-term we will be better off”.

O.K, political speech over, what skills Doug?

Seriously, Let’s Talk Skills

“Sorry”, he smiles, “I don’t specifically want to talk about any one skillset. is eCommerce more important than Product Management, or SEO? Impossible to say, but what is fior sure is that the entire digital marketing skills range slots together to produce a vibrant “e” economy in Britain. Billions are now traded online every year and the amount is growing. This government report puts the trade at £193 million in 2013 with expnoential growth epxected. Work it out for yourself”.

That is an awfully large amount of trading!

“Indeed it is, and our job is to oil the wheels of that market by bringing skills to the job demand”.

How do you do that?

Early Adopters of Digital Recruitment

“Well, it’s a long story I guess. When Chris (Mason) and I started Intelligent People we hti the IT market, it’s what we knew. But it was clear seismic changes in that market were making it far more doug_batesdifficult to deal in and build a profitable business. So we researched and looked at what people like Jeff Bezos were saying about the future of eCommerce. Bezos had nailed his colours firmly to the eCommerce mast and was losing millions every week in order to prove the point. We just thought that if he was prepared to stick his neck out like that the future was strong. Look at Amazon now!”.

“So, we decided to research the digital marketing apce and see if there was enough there to build a business. What we found was a fledgling market twelve years ago. Indeed, everyone was sort of making it up as they went along to be fair. There was a lot of “bleeding edge” technology and processes around and people trying new things to make online commerce work. There was a lot of trial and error and a lot of companies striving very hard to make the whole thing easier and more secure to implement. Let;s face it twelve years ago, would you put your credit card on an online purchase?”.

Probably not.

“But now, it’s common place and something like 93% of the population buy at least one item online every month, even my Mum does these days!”, he smiles again

O.K, so let’s come at this from a different angle, what skills areas are you working the most in at the moment.

eCommerce and Product Management

“I woud have to say we have an awful lot of ecommerce jobs on the books at the moment. We also have an awful lot of product manager jobs as well. I think that’s because there is a lot of new product dfevelopment going on, so the management of those new products and getting them to market is vital. And, of course, once they are ready for market, the eCommerce systems and integrations to sell the then become the key component. I think that’s why we are so busy in those key areas. Does that answer the question”?

Yes, thank you Doug.

Finally, what do you think makes you different?

“Sales pitch time”, he laughs, “we genuinely emplopy people who have marketing experience so they can tlak to clients and candidates alike on theior “home ground”, the trulty understand thne nature of the vacancy and the skills required. We also have an in depth training and on-boarding priogram thatn properly prepares our new recruits for the riguers of the market, so they can maximise time and effort on behalf of our candidates and clients. It;s a potenet and successful mix”.

Intelligent People are a Digital Recruitment Agency visit by clicking the link.


Starting a Business Today ?>

Starting a Business Today

Interest-start-your-own-Internet-businessWith the right money and mindset, just about anyone can start a business today. However, it takes special talent and/or creativity to come up with a creative business venture that will appeal to your own passions, as well as your consumer. Fortunately for you, you don’t need to be a mind reader to determine what will interest your potential customers; ideas are all around you. The trouble is just getting them out of your head and onto paper. To help bring out the creativity, pull out a notepad and jot down the following:

–              What are you most passionate about? – Do you enjoy helping people get organized? Are you a graphic artist to be reckoned with? Great! Write anything that comes to mind, down.

–              Are you interested in starting a new hobby? – While more risky because of the uncertainty of knowing whether or not you’ll enjoy your new venture, it can breathe some fresh air into an otherwise dull business idea.

Who are my ideal customers? What are they looking for? – Answering these two questions will help you set your scopes on the right customer.

–              Am I interested in pursuing this full time or part time? – It might seem like a pointless question, but really, it’s important to consider.

–              What am I skilled at? – Can’t think of anything? Here’s a way to jumpstart your brain: When your family/friends/parents call you to come help them, what do they ask for your help with? Are you constantly being asked to help fix their electronics when they malfunction? Jot the idea down on the notepad.

business-ogSo now you have a list of potential ideas and ventures, but what do you do with it? Use your list to help do research. If you wrote down that you’re good with taking pictures, and you enjoy photography, consider opening a photography business. Want to take it a step further? Specialize. You can do this with just about any business!

The most important thing to do right now is take some time with this step, and really let all of the information absorb. Don’t rush into anything immediately. Some of the greatest ideas seem to come to us at the most inconvenient times; we recommend carrying a small notepad and pen with you everywhere for at least a week to jot down random notes.

After a week (maybe sooner), you might have your own creative business idea, but you’re not out of the woods yet. It’s time to sit down and determine answers to the following:

– How much do I need to invest into my business? If I don’t have the money available, how will I get the funds to get started?

– What will be my advertising strategy?

-Is there a market for my services/products? If so, how can I get my business name and product in front of them?

-What sort of licensing do I need for my state/city? Some states and cities maintain strict regulations and require licenses; be sure to check with your state before you do anything else.

blue-business-png-Will I be running the business out of my home or will I require a separate building? You may have to check your state’s regulations on this as well.

-What supplies or equipment do I need to get started?

-Should I hire the professional guidance of an accountant? There are pros and cons for either or, check into these before you make any decisions.

These are just some of the things to consider before opening the doors to your new customers. Creating and managing a new business is a lot of work, if you need help at all during any step of the process, we would be pleased to help you.